The Digital Future in verbs – Kevin Kelly shares

 

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Seth Godin on – How To Flip The Sales Funnel

Thanks Seth, once again for this wonderful bit.

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On Anchoring the Value of something

Anchored to the Beach

(credits – http://www.flickr.com/photos/stawarz/)

Just keep this answer in your mind: What are the last two digits of your mobile number?

If I came to you(you’re sitting in a group of 100 people playing this game) and asked – What will you pay me for THIS(this is something you have no idea of relating to in terms of price – for example a bottle of wine in case you don’t drink any or an abstract painting Etc)?

Remember the last two numbers of your mobile number, would you be willing to pay that much for this?  Just say Yes or No.

Now, please bid for this item the best price you can provide so that you could win this from the rest of 99 people around you.

You’d be surprised but it turns out that, the last two numbers of your mobile make a huge difference to what you would be ready to pay.  The last two digits of your mobile were what psychologists call an ANCHOR.  The higher the number, the higher you would be ready to pay or the higher you would value that item.

This is REAL and based on an experiment done by Drazen Prelec from MIT. Interested in more stuff like this – you should be reading, Dan Ariely’s book, Predictably Irrational.

Posted by Digvijay “VJ” Singh Rathore

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Who is John Galt?

This book is coming back to life in a movie now.  I’m not going to miss it.  The only thing I fear is how they go about translating the experience of reading this book into a movie.

Hope it works out.

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Resizing things, Products/Features and Illusions

In my previous post, I mentioned the “opel kundt illusion“.  My question was – “does adding, features/New Products, make some people in the market happy and create a desire to buy??”

I did mention an interesting viewpoint, Kevin Kelly, has on this.

Seth also bought up, Size and it’s impact on decision making, in an interesting post here.  This, I think relates to the way this story is building up.

Then you have, Barry Schwartz (author of – “The paradox of choice“), talking about the fact that abundance actually traps us.  He specifically points out that – “Marketing never gets this“…..

I’m kind of getting it, but what’s the solution?? Any bright ideas mate.

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Seeking Happiness

Is what I’m constantly trying to do..either knowingly or unknowingly.  Aren’t you?

So in my quest, I came across this treasure trove from the gurus at Brain Pickings.  I was left with no choice but to share this talk.  It’s not my favorite but just connects to something going on in mind, right now.

It takes a while listening to it but I’m sure that it will only amplify your thoughts on Happiness.

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SMILE

The great Dale Carnegie in his book, talks about something a department store in New York presented to their clients when it was Christmas .

The Value Of a smile at Christmas

It costs nothing, but creates much

It enriches those who receive, without impoverishing those who give

It happens in a flash and the memory of it sometimes lasts forever

None are so rich they can get along without it, and none so poor but are richer for it’s benefits

It creates happiness in the home, fosters good will in a business, and is the countersign of friends

It is rest to the weary, daylight to the discouraged, sunshine to the sad, and Nature’s best antidote for trouble

Yet, it cannot be bough, begged , borrowed, or stolen, for it is something that is no earthly good to anybody till it’s given away

And if in the last minute rush of Christmas buying some of our salespeople should be too tired to give you a smile, may we ask you to leave one of yours?

For nobody needs a smile so much as those who have none left to give!

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Illusion’s

Please, just try this page – http://bit.ly/hHDEnh

Press OFF and then ON.  What you see if an illusion which goes by the name, “opel kundt illusion”.

I’m sure you’ve seen newer features ever increasing on the products we utilize.  So for example, now we have mobile phones with projectors

Now does this addition make some people in the market happy and create a desire to buy??

What I’m asking is does this create an illusion of things being, smaller/bigger, than they really are(This might be physically or in your head or etc etc)…. and how much does that effect out desire to buy things??

Kevin Kelly’s got an amazing post at the Technium on stuff, which will help you think

He talks about the challenges new inventors/entrepreneurs face and his perspective of what do customers really want.

McLoud Drug Store

Is this a good time to start building ways in which a new product simply integrates without the customer getting into so much pain of shifting… I mean this is the edge if you were to look at the blue ocean

So, how does one break ground?  You tell me

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Software Wars —Time for a REDUX

Did some time travel to 2007 and while going through one of my posts in 2007(Software Wars).  I saw that this one surely has seen changes..wonder where a new one might be available?

Software Wars

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Why only 140 characters?

This question got into my mind again.  It was there but now it was in the – “get the answer”, space of my to-do’s.

Well it also turns out that it was the fifth b’day for twitter yesterday.  Strange things happen sometimes.

So a simple question – why only 14o characters?  Well, turns out the SMS limit is part of the answer.  The max you can do is 160 characters with that so – “They settled on 140, in order to leave room for the username and the colon in front of the message.”.  This comes out from an interesting article from –

http://www.140characters.com/2009/01/30/how-twitter-was-born/

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