Idea’s and Project Plateau’s

Someone said “Good ideas are worth a dime a dozen”. Taking the idea through to action is what actually counts.  I’m not lying when I say this – I go through this cycle and Scott Belsky put this across very well in this beautiful talk at the, 99% conference.  Have a look and  you might just agree with some things

Posted by Digvijay “VJ” Singh Rathore

 

 

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No Idling – Do the work.

I went through this slide desk and got a kick in the…..

So simply had to share it and Do the Work

 

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Pitching it – What’s in a pitch?

A a sales rep, I’m doing it all the time.  I’m also always looking for the best way to pitch.  So, while reading this awesome article by Malcolm Gladwell, called, The Pitchman, I was amazed by the way the pitch works sometimes. Although infomercials are passe right now, what is to be watched is the way this person, Ron Popeil, could connect the dots and make the numbers ring.

More interesting stuff in the two videos below. You will really like it.

And here –

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The Digital Future in verbs – Kevin Kelly shares

 

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Seth Godin on – How To Flip The Sales Funnel

Thanks Seth, once again for this wonderful bit.

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On Anchoring the Value of something

Anchored to the Beach

(credits – http://www.flickr.com/photos/stawarz/)

Just keep this answer in your mind: What are the last two digits of your mobile number?

If I came to you(you’re sitting in a group of 100 people playing this game) and asked – What will you pay me for THIS(this is something you have no idea of relating to in terms of price – for example a bottle of wine in case you don’t drink any or an abstract painting Etc)?

Remember the last two numbers of your mobile number, would you be willing to pay that much for this?  Just say Yes or No.

Now, please bid for this item the best price you can provide so that you could win this from the rest of 99 people around you.

You’d be surprised but it turns out that, the last two numbers of your mobile make a huge difference to what you would be ready to pay.  The last two digits of your mobile were what psychologists call an ANCHOR.  The higher the number, the higher you would be ready to pay or the higher you would value that item.

This is REAL and based on an experiment done by Drazen Prelec from MIT. Interested in more stuff like this – you should be reading, Dan Ariely’s book, Predictably Irrational.

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Who is John Galt?

This book is coming back to life in a movie now.  I’m not going to miss it.  The only thing I fear is how they go about translating the experience of reading this book into a movie.

Hope it works out.

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