Ideas and where they come from

So, as always I’m thinking of – What kind of levers can I use to increase our business?

We are a services oriented company and marketing is different for us compared to a product based approach, which fills the market.  I’m thinking of other service based businesses I know of – My barber, My Mechanic etc.

What would happen if the mechanic offered a discounted haircut while my car was being repaired or alternatively a free tire pressure check while I was having my haircut?

So my service based business could use the partnership lever and I immediately called up another founder and explained. The call lasted 10 minutes but turned out good.  We’re now trying to build a business case and hope this works.  What I started thinking after this was – Why didn’t I think about this earlier?

I know partnerships can work but just did not act.  Was this an idea?  I don’t know but I surely like this talk by Steven Johnson on where good ideas come from.

Posted by Digvijay “VJ” Singh Rathore






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