So, as always I’m thinking of – What kind of levers can I use to increase our business?
We are a services oriented company and marketing is different for us compared to a product based approach, which fills the market. I’m thinking of other service based businesses I know of – My barber, My Mechanic etc.
What would happen if the mechanic offered a discounted haircut while my car was being repaired or alternatively a free tire pressure check while I was having my haircut?
So my service based business could use the partnership lever and I immediately called up another founder and explained. The call lasted 10 minutes but turned out good. We’re now trying to build a business case and hope this works. What I started thinking after this was – Why didn’t I think about this earlier?
I know partnerships can work but just did not act. Was this an idea? I don’t know but I surely like this talk by Steven Johnson on where good ideas come from.
Posted by Digvijay “VJ” Singh Rathore