Resizing things, Products/Features and Illusions

In my previous post, I mentioned the “opel kundt illusion“.  My question was – “does adding, features/New Products, make some people in the market happy and create a desire to buy??”

I did mention an interesting viewpoint, Kevin Kelly, has on this.

Seth also bought up, Size and it’s impact on decision making, in an interesting post here.  This, I think relates to the way this story is building up.

Then you have, Barry Schwartz (author of – “The paradox of choice“), talking about the fact that abundance actually traps us.  He specifically points out that – “Marketing never gets this“…..

I’m kind of getting it, but what’s the solution?? Any bright ideas mate.

Posted by Digvijay Singh Rathore

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