In my previous post, I mentioned the “opel kundt illusion“. My question was – “does adding, features/New Products, make some people in the market happy and create a desire to buy??”
I did mention an interesting viewpoint, Kevin Kelly, has on this.
Seth also bought up, Size and it’s impact on decision making, in an interesting post here. This, I think relates to the way this story is building up.
Then you have, Barry Schwartz (author of – “The paradox of choice“), talking about the fact that abundance actually traps us. He specifically points out that – “Marketing never gets this“…..
I’m kind of getting it, but what’s the solution?? Any bright ideas mate.
Posted by Digvijay Singh Rathore
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