Don’t/Can’t be everything for everybody


When you target markets, create product/service offerings or develop a business plan – the biggest problem is trying to be everything for everybody.  As Geoffrey A. Moore in his classic(crossing the chasm) explained the manner in which the market can be divided.  Everybody seems to be going for the mainstream but is there any sense….

Joan Jett & the Blackhearts in their track, “I Love Rock N Roll”, couldn’t have been more neater about telling what they got and for whom…


Posted by Digvijay “VJ” Singh Rathore

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s