Ok, some positive feedback from the http://www.sixmonthmba.com guys on getting it right before jumping into it here – http://www.sixmonthmba.com/2009/07/how-to-start-a-business-that-works.html.
Talks about making sure the following four things are absolutely present to succeed –
1. Business should lend to Virality: Simple, unbelievable, concrete, credible, emotional, story line(from http://www.madetostick.com) or FREE from the GURU himself– Seth Godin, http://www.sethgodin.com/ideavirus/01-getit.html
3. Is game theory on your side?: Lot’s of info available here – http://gametheory.net/lectures/level.pl
4. Is your story remarkable?: From the Guru again, The Purple Cow, says it all.
Posted by Digvijay “VJ” Singh Rathore