Ok, from low hanging fruit to micro-segmentation of the various business models which I can target. In my previous post, I had mentioned that this stage is about –
- Customer segmentation
- Market Selection / Focus
- Value Positioning
This is the graphical description(existing business models) of the low hanging fruit I was speaking about(for more details lookup my previous post) –
The software product model is broadly classified as depicted in the picture below –
A new product development for an ISV from a development standpoint consists of phases and depends on methodologies deployed, for ex, the RUP process –
If I were to run a financial model for ISV’s, the costs would revolve around Development and Marketing, mostly. For highly customized products the consultation costs also add-in(take huge ERP’s for example).
Many of my customers are SAAS companies and this is a vertical I certainly believe will bring technology to the masses.
Philippe Botteri from Bessemer Venture Partners. They invest in companies going the SAAS way.
For me to add value, I need to understand the functional, economic and emotional components which would make sense for my targeted market. More to come in my next post…
Posted by Digvijay "VJ" Singh Rathore