Monthly Archives: May 2009

I’m running a Campaign – Choose the Value: What is the value we Provide / will provide?

I know it seems complex so, I’ll like to take a break and work on the, "Keep It Simple Stupid", Principle after taking the help from my guru – Seth Godin. Whatever happens while we dictate value to a market … Continue reading

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I’m running a Campaign – Choose the Value: What is the value we Provide / will provide?

  Just like any other business a SAAS Organization has a lot of stuff to do – Not just develop an application.  I’ve pulled out this great illustrations from the Business Literacy Institute after reading their book – Financial Intelligence.  … Continue reading

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I’m running a Campaign – Choose the Value: What is the value we Provide / will provide?

Ok, from low hanging fruit to micro-segmentation of the various business models which I can target.  In my previous post, I had mentioned that this stage is about – Customer segmentation Market Selection / Focus Value Positioning This is the … Continue reading

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