Selling to, “Kinds of People”

Market segmentation has been my favourite but there is another school which shouts that it’s all emotional and we’re all after all, "People".

 

Another Seth Godin Classic, breaks them into, Kinds of people:

  • Some people want to do things because they are interesting.
    Some people want to do things because they work.
    Some people want to do things because everyone else is doing them.
  • And some people are satisfied/scared/shy/lazy and don’t do anything.

This I guess might be a very simple way of looking at them, prospects.  With Six Degrees of separation and all that, I just wonder, what defines a Person.  Me, You or that customized Turing Machine.

I did like this pointer Seth marked out though –

"That salesperson who does everything by the book is not interested in the thrill of discovery"

Posted by Digvijay "VJ" Singh Rathore

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