More simply put, Who’s serving the whom in the economic ladder???
Yahoo! Search Draws Younger Audience; Google Users Big Spenders Online
So, who spends more???
The bigger the bubble the higher the propensity to have spent $500 online (based on offline data collected by Experian).
As you can see Google’s relative audience strengths – i.e. the groups over-indexed on Google.com relative to the online population – are those that are among the most likely to have spent more than $500 online. This indicates that Google users are more likely to be big online spenders.
Posted By Digvijay "VJ" Singh Rathore