I was researching some details of what I had posted in my previous blog 2008 predictions from the From Istanbul To Sand Hill Road guy – Baris Karadogan. The point1 in his predications really sounds exciting and looks like a awesome playground for playing whatever comes to mind. LBS – or location based services is an area where everybody is focusing, especially the Ad guys – so pulled this stuff out of David H. Williams writing at LBSGLobe, the punters from the looks of it.
1. The industry will shift its attention from "static" content, such as street map data, to dynamic content such as traffic and weather.
Behind the Scenes: Every PND maker, cell phone/carrier provider, and in-vehicle navigation system provider will or shortly will have a strong, viable navigation capability that will get a user from point A to point B in normal or “static” conditions. The next battle in the navigation space, and opportunity for differentiation, is how navigation systems upgrade their capabilities to deal with “dynamic” content, e.g. navigation-affecting conditions that can change daily, hourly, or by the minute. Traffic and weather are the two most obvious examples of dynamic content, but there are others that directly or indirectly can affect navigation choices – construction, road surface conditions, seasonal POIs, etc. This information can enable the “holy grail” of navigation – dynamic/alternate routing when the normally “best” route deteriorates.
The Year in Map Data
2. Navigation systems will begin to become standard features in new cars, starting at the high end and eventually in 2009 for all new vehicles in the U.S.
Behind The Scenes: The mass-market appeal of navigation systems will move automakers to begin to view those systems as essential and appealing to the consumer as air conditioning and cruise control. In addition continually dropping price points will make offering these systems standard will enable makers to offer them at relatively low cost, while improving their brand image and technology innovators. See also Prediction 5 below.
The Year in Navigation and Telematics.
3. The crumbling of the carrier "walled garden" that began last month will continue, and while we eventually expect LBS providers to benefit from this trend, we believe carriers will be a bit slower to allow unfettered access to location information than they will for non-location applications, primarily because of privacy and network traffic volume concerns.
Behind the Scenes: Carriers are reacting – albeit belatedly and grudgingly – to the initiatives that others (particularly Google) are pursuing to making the wireless phone market much more of an open environment. At least they are doing so in their public statements, but we (and many other industry analysts) expect that there actions will be significantly less than their words in this area. Particularly with respect to location, and for good reason – location information is arguably the most sensitive type of wireless caller information with respect to privacy, AND, allowing unfettered access by third-parties to it will open a carrier’s network to potentially huge (and unpredictable) spikes in network/location request volume. They don’t like that, to put it mildly, nor should they – network stability and predictability is the number one goal of any network engineer.
Developers Corner; Wireless Carrier LBS Offerings
4. The consolidation/vertical integration of key LBS players that started in 2007 (e.g. Nokia acquisition of NAVTEQ, TomTom acquisition of Tele Atlas) will continue, particularly with content providers such as traffic provider Inrix.
The Year in Traffic.
5. The "trend" of incorporating PNDs into in-vehicle navigation systems that began in 2007 will continue and accelerate; in fact by 2010 we expect most in-vehicle navigation systems will have "docking" capabilities with PNDs and cell phones.
The Year in Navigation and Telematics.
6. Family finder, Mobile social networking, and Mobile local search will realize the biggest growth (in % terms) of consumer LBS apps in 2008.
The Year in E911/Personal Safety, The Year in Mobile Social Networking, The Year in Mobile Local Search
7. Enterprise LBS will experience rapid growth in the new year, led by health care. RFID and location-enabled Wi-Fi will continue their head-to-head battle for dominance in this market, with no clear winner by the end of the year.
8. The convergence of RFID, location-enabled Wi-Fi and Wi-Max, and GPS and LBS application enablers that begun in 2007 will continue and accelerate, with certain applications (particularly asset tracking) taking particular advantage of this convergence. Chipsets that integrate these technologies will begin to appear towards the end of 2008.
9. LBS applications that are tightly integrated with the desktop will rise in demand, as consumers (and enterprises) come to expect a seamless experience with respect to location between their home, work, and mobile computing platforms.
10. Advancements in the user interface for many LBS apps will continue to accelerate. We expect voice response/recognition and other technologies such as text to voice to become standard on many applications (particularly navigation-related applications). New user interface innovations will continue to emerge, including new announcements in the heads up display area.
Posted By Digvijay "VJ" Singh Rathore