Well the story goes like this…there was research done in America for Potato farmers and then they determined a curve-which became the Technology Adoption Lifecycle curve. You could check this book-"Crossing The Chasm", by Geoffrey Moore. As a Sales guy, selling Product Engineering Services to ISV’s use the software technology to produce amazing products for the customer (At least that is what the believe in). Now software is a technology which is which could again be broken up into a lot of more related technology but let me take a macro view. I was going through this Manifesto at Change This and I happened to like it. What I’ll be dong is shortening the message and try to get the point across in this blog. In case you are interested to know more, you could download this article, "Non geek’s Are Not Morons: The Change Function Model for Adopting Technology", by Pip Coburn.
This is is the normal function which is known and used by most of the Geek’s:
This old supplier-centric model:
“Moore’s Law” x “Grove’s Law” = a commercial market ( Anybody running a business loves this word when he can find it for a new product)
Technology adoption = f (Moore’s Law, Grove’s Law)
Let’s check the components of the limited supplier-centric model:
“Moore’s Law” says that the price of core technology will keep dropping while technical
capability keeps rising.
“Grove’s Law” implores technologists to create disruptive, game-changing, 10x improvement technologies.(*Gordon Moore and Andy Grove were CEOs at Intel during its hey day)
Pip, has his model, which is more customer or market driven rather than supplier driven. He says, "Technologists place too great a connection between what can be supplied and what users are willing to buy".
He comes up with this formula, and calls this the Change Function. I liked the way he links the adoption to the market/customer needs.
Tech Adoption = f (crisis, total perceived pain of adoption)
In short, "Change occurs when a user’s crisis is greater than their total perceived pain of adopting a possible solution".
More in part 2.