In this series of blogs, I will try to form a picture of how, branding, as a tool, can help Indian IT companies, recruit REAL TALENT. This term is a confusing one and I don’t claim to be the guru here.
Not many companies are doing this and me being a sales guy, have this picture of attracting talent like they were customers. We put our best face forward while prospecting for opportunities and this is what needs to be done from the HR’s standpoint as a strategic move.
A good move is to start by evaluating your competition. The diagram below hints at how competition need not be from your own industry and HR people rarely handle this while making their moves.