Monthly Archives: September 2006

The State Of Consumers And Technology 2006

In 2006, Forrester surveyed 66,000 American households and came up with information on what the American Technological Adoption is doing and where it’s headed.  I am not very sure of how this survey could be used with an Indian context but … Continue reading

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AGILE 2006-An Excerpt from IDEO (www.ideo.com), GM, Tom Kelleys Presentation

  My career gives me the opportunity to interact with a lot of decision makers.  The software products industry ( The companies are called ISV’s) needs to be very innovating to survive the market pressures.  I have known IDEO(www.ideo.com) by … Continue reading

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Social Networking Sites and Business-An excerpt from a Wharton study

  I was going through a recent Wharton study(http://knowledge.wharton.upenn.edu/article/1555.cfm) and found something interesting about where my thought processes are also heading towards. I have been looking at the rate of growth of the social networking sites like Orkut ( You could … Continue reading

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“Surely you Are Joking, Mr. Feynman”-Some Snapshots(1)

Well, I had a chance to go through this book titled, "Surely you Are Joking, Mr. Feynman", again after quite a while and it made a great read. Now, I use Google a lot to acquire whatever I can’t keep … Continue reading

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The Change Function Model For Adopting Technology: A Non-Geek View(2)

Well, it’s been a while.  I was supposed to keep a daily routine but things faltered.  Typhoid entered into my system and I had to rest.  The doc says 2 weeks and you’ll be fine and I could not do … Continue reading

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The Change Function Model For Adopting Technology: A Non-Geek View(1)

  Well the story goes like this…there was research done in America for Potato farmers and then they determined a curve-which became the Technology Adoption Lifecycle curve.  You could check this book-"Crossing The Chasm", by Geoffrey Moore.  As a Sales … Continue reading

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Branding to recruit talnet(3)

The recruiting pitch has got to be measured after strengths and weaknesses have been identified.  The message which reached the recruits must be with an intention address the weak points and use the good points as a message.  The channels … Continue reading

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